Yes, we are in fact telling you that SEO on Ebay is not the most important part of your website or your storefront. Are we saying it is not important? Of course not! Learning how to do SEO on Ebay means learning how to do SEO on every single page, and on your website while engaging your visitors. There is no use in having a beautifully written website selling high quality products and services if no one can find it.
However, once it is found, if you have sacrificed quality for Ebay SEO, your would-be customers will simply leave your site.
The reality is, you do not have to sacrifice content for keywords. Here’s how:
First, Write the Content!
This means have your mission statement, products or services description, and your ABOUT section written and ready to go. Get your whole team in on it or hire help, just get it written and make it good. This content should clearly tell about you, your business, and what you have to offer. The anonymity of Ebay can put your potential customers off, especially with the scams and low-quality products that abound in this gigantic marketplace. Write engaging content. Tell the story of your company. Stand out. Let your customers know why your business is special, why your products are the best, and why your team is especially suited to meet their needs.
Second, Find Ebay SEO Keywords and Phrases
The next step is to identify what terms your target market is searching for to find your products. You can do this by sifting through your content and finding terms that come up often that describe what your business sells, or expresses problems or concerns that your products address. Then, visit your competitors’ pages and websites. Better yet, visit your most successful competitors’ pages and websites that rank high in Ebay search results. What Ebay SEO keywords and phrases are they using? You can find this in their headlines, subtitles, sub-headers, and anchor text. Anchor text are highlighted words that are linked to other pages and websites. Finally, compile your list and go to Google Adwords where you can look up these particular terms and see how often they are searched for by users every month. From there, you can hone in on which keywords to prioritize. The ones you want are NOT the most popular terms, but rather the popular, but more targeted, specific terms that really center on what your website has to offer. This will greatly increase your conversion ratio.
Third, Add Your Ebay SEO Keywords and Phrases Strategically
Once you’ve got your content and your Ebay SEO keywords, it’s time to put all of the ingredients together. Every product page, your homepage and about page, and every page on your website is an opportunity to enhance your SEO on Ebay. The best places to insert keywords and phrases and in headlines, titles, subtitles, and sub-headers. Anchor text and the first sentence of the body of the content – be it a webpage or a blog – are also some of the best places to get search engines to notice your keywords and phrases and rank you higher for relevance. You will likely find you already have many keywords in your content. You can move them around to optimize their ability to be seen and recognized by search engines.